I read an article about Shaun Neff and I don’t know what it was, but I found him intriguing. Known as “The Brand Whisperer” he has fun and makes a lot of money recognizing trends. He says “the guiding principle is the same: a brand is about emotion. You have to make people feel.” HeContinue reading “Lessons From a Beanie Genie (Shaun Neff)”